Taking inspiration from Monet's gardens to create a contemporary, dynamic visual identity for the Cercle de Giverny

Branding, Communication, Events
Cercle de Giverny
Giverny, France, 2024
Photographer : Cercle de Giverny

The Cercle de Giverny is a think&do tank that works with business leaders to provide them with the keys to corporate social responsibility. The highlight of the year is the Giverny Forum, which brings together the various players involved to come up with concrete proposals. To illustrate the dynamic nature of their actions, the Cercle de Giverny entrusted us with a complete overhaul of their identity.

We chose to create a new sign around the circle, evoking both the cycle of sustainability and interconnection. The typography that accompanies it uses rounded, uncluttered shapes. The identity is repeated for the annual forum, using the same typography.

To accompany this identity, we created a series of abstract images whose colors are inspired by the natural harmony of Giverny's gardens. The visuals play on blends of color to create vibrations and movement.