ACL is a lighting design agency specializing in high-end cultural projects in France and abroad. In 2023, the agency Alexis Coussement Lumière became the Agence de Conception Lumière and decided to rethink its visual identity. ACL’s work involves the subtle enhancement of artworks through lighting.

We selected a very minimal sans-serif typeface. Light is suggested through a graphic diffraction effect that interacts with the typography, making it unique and distinctive. This logotype is particularly effective in motion. It exists in video format and in various versions that highlight different perspectives of an illuminated object.

The printing choices for stationery elements further reinforce this concept. We play with materiality and finishes, using matte/glossy contrasts that are enhanced by the interaction with light.