To boost the seaside resorts in Brittany, France, Yann Wiertelak offers seasonal seaside bars. The concept: to install ephemeral buildings from May to October that are dismantled in winter to respect the coast.
In May, Le Fisher opened its doors again in Quiberon and Carnac. The owner commissioned us to redesign the branding with a desire for a monochrome simplicity. We decided on a twist to the traditional sailor by creating a pattern that comes alive to evoke the sea and draw the letter F. The pattern is accompanied by a minimal typographical block.
We have used this branding since 2016 to support Le Fisher in its evolution. We customized stripes jersey for the waiters, dressed up the deck chairs, and had the blackboards engraved.