A Branding Based on B

B. Architecture

Paris, France, 2017

Communication : Métropolis

As Braun Architecture became B. Architecture, it needed to re-establish its identity. We decided to highlight this evolution by working on the letter B, which became the conduit of the graphic guidelines. The new symbol was then deployed to reflect the dynamism and ambition of the multidisciplinary studio.

As Braun Architecture became B. Architecture, it needed to re-establish its identity. We decided to highlight this evolution by working on the letter B, which became the conduit of the graphic guidelines. The new symbol was then deployed to reflect the dynamism and ambition of the multidisciplinary studio.