Freshen up ORY Architecture

Branding, Digital, Architecture & Heritage
ORY Architecture
Paris, France, 2020

Ory & Associés becomes ORY Architecture. This “young” 40 years old agency asked us to redesign their identity.
The mission was to refresh their image and make the agency shine again.

We decided to treat the logo as an extra bold stamp composed with a rounded linear font.
The two words “ORY” + “ARCHITECTURE” are set in an angle like a frame.

The dot in front of the name symbolises the speech.
The guidelines created are quite simplistic in order to highlight the innovative and sustainable projects.