A Sidebar to Enhance the Value of Socle, a Group of Architects

Digital, Print, Architecture & Heritage
Socle Architecture
Paris, France, 2017
Communication : Métropolis

Several architects joined forces to create Socle in order to compete with international architectural firms when responding to request for proposals. The group includes French agencies with complementary skills and a nationwide presence. Socle develops unique architectures adapted to the expectations of the project owners.

Looking for a common denominator for the different agencies, we decided to use a sidebar that systematically marks the plans of the architects. The identity of the group was based on a simple and functional typographic frame: these two qualities evoke rigor and contemporary style, in line with the pooling of expertise.