Creating innovating graphic codes to launch the first Landscape and architecture Biennale in Versailles

Région Île-de-France

Versailles, France, 2019

Branding, Signage, Communication, UX/UI design: CL Design
Communication strategy: Métropolis

The first "Biennale d'Architecture et de Paysage" (Biennale of Architecture and Landscape) is a major event for the Île-de-France Region, which aims to pursue an innovative and sustainable urban planning and development policy.

To create a strong identity we proposed the use of the acronym "Bap!" which becomes a hammered interjection like a slogan. A range of electric colours is placing the event in a very trendy register. These colours are also used on all the applications : from the leaflet to the banner which is leaving a pop mark on the city.

The "Bap!" website offers the opportunity for the identity to be alive. The navigation principle is set on a single page that is divided into two parts as you progress through the visit. The electric colour schemes reinforce the concept and make the user experience more fluid.

The first "Biennale d'Architecture et de Paysage" (Biennale of Architecture and Landscape) is a major event for the Île-de-France Region, which aims to pursue an innovative and sustainable urban planning and development policy.

To create a strong identity we proposed the use of the acronym "Bap!" which becomes a hammered interjection like a slogan. A range of electric colours is placing the event in a very trendy register. These colours are also used on all the applications : from the leaflet to the banner which is leaving a pop mark on the city.

The "Bap!" website offers the opportunity for the identity to be alive. The navigation principle is set on a single page that is divided into two parts as you progress through the visit. The electric colour schemes reinforce the concept and make the user experience more fluid.