Designing a family of signage supports for the Nuit Blanche in Paris

Communication, Signage, Arts & Culture, Events
Mairie de Paris
Paris, France, 2023
Crédits :
Design : cldesign × Fandd
Conception graphique : © Marine Crispin / Ville de Paris © weirdobanane
Photos shooting : Alexandra Mocanu / Guillaume Bontemps

In 2023, Nuit Blanche switched to summer time. Given the enthusiasm of Parisians for the event, the Paris City Hall asked us to design a family of signage objects to create a distinctive route through the city and strong signals visible from afar.

In collaboration with the FandD studio, we designed a family of four supports that evoke the moon. This family of signage supports addresses three key issues: informing, identifying, and understanding.

To inform Parisians about the route, we customized the Paris-Plages huts as Nuit Blanche information points. The moon, with the event’s visual printed on it, adorns the sides of the hut. To identify the artwork labels in the crowd, we installed illuminated balloons on self-supporting masts, creating signals visible from a distance. At the base of these balloons, a large 2.20m high label provides content on a moon that stands out from the support. Finally, for the associated program, we designed a cardboard tripod on which the moon is printed.