Guiding Visitors with Blue, Yellow and Red at the New Stadium of Boulogne-Billancourt

Signage, Healthcare & Sport, Public & Politic
Stade Legallo
Boulogne-Billancourt, France, 2017
Architect : Bruno Mader Architecte
Program : CL Design
Photographer : Julien Discrit

The architect Bruno Mader designed the new Le Gallo stadium of Boulogne-Billancourt, France. The sports venue is structured and coherent, the high quality of the architecture and the landscape giving the visitor rich and varied perspectives.

We assigned a color to the different sports disciplines to make it easier for users to find their way around: blue for athletics, yellow for football, and red for rugby, inspired by the lines on sports fields. The signage was applied directly on the concrete walls with a stencil technique.

We selected the Fugue font, a monospaced font that allowed us to play with the rhythm of the facade cladding. The graphic system was completed with a family of pictograms inspired by sports.