Built in 2005 by Claude Vasconi, Magnetik is an iconic office building visible from the Paris ring road. Between 2018 and 2022, the building is being reorganised and transformed to meet the new expectations of its users: greener, more open and more welcoming.
In charge of the signage for this makeover project, we created a playful graphic universe based on art and sport. The graphics go beyond simply orienting the public, it helps to bring together a variety of atmospheres and activities throughout the day. This approach to spaces and services helps to promote well-being at work by offering an attractive setting that combines work, sport and restaurants.