Paris - Caen, France, 2016
Soon Architects is a dynamic and resolutely intergenerational agency. Together, the architects believe in the art of building well and for architecture that is in the public’s interest. “The useless and the superfluous clutter us... our quest for beauty passes through the purity and sobriety of the lines so that an obvious, immediately readable and, above all, easily liveable architecture emerges.”
Faced with these demanding specifications, we decided to symbolize each of their projects with a pictogram that replaced the photo. This graphic approach gave homogeneity to the home page and highlighted their desire to get to the point.