The 40th anniversary of the Red Spider and Alexander Calder’s death. To mark the end of the restoration work on the sculpture, Defacto paid tribute to the artist with an exhibition of unpublished photos and informative billboards placed on the esplanade of La Défense, Paris .
The esplanade is a windy place where people only pass through without paying attention. To catch their eye, we decided to create fourteen large-format posters inspired by geometric shapes from Calder’s universe. These posters brought much-needed color to the grey surroundings.