Arrowhead Business and Investment Decisions is a New York-based financial services company specializing in international investment banking and investor relations. In 2019, Arrowhead decided to embrace digital transformation by creating a platform that tracks company activities while offering detailed financial analyses. We were entrusted with redesigning their visual identity, with the goal of crafting both an institutional and a digital version.

We chose the David typeface for all applications to ensure consistency across the two formats. The brand guidelines revolve around a palette of blues, with a brighter variation for the digital version.

The logo block is similar for both entities, with one key difference: the initial letter is rendered in lowercase for the digital version. A series of illustrations, combining an arrow and the letter "A" using pixel blocks, helps to distinguish the services offered.