The luxury group Kering inaugurated its new headquarters in 2016 in a vast real estate project called “Paris 7 Rive Gauche,” which transformed the former Laennec hospital. Les Graphiquants, the graphic design studio in charge of the group’s graphic charter, contacted us to collaborate on the signage of these new offices.
We supported them on programming and signage. We chose to use cut-out letters of black Corian for the outside, and white Corian for the inside. This elegant signage was in line with the group’s graphic guideline while preserving the historic building.