Between Classicism and Modernity: Creating the Branding of a Family Hedge Fund

Branding, Digital, Architecture & Heritage, Arts & Culture, Luxury & Fashion
Paris, France, 2016

In 2009, Marie-Jeanne Meyer Louis-Dreyfus, along with her husband and their children, created Florac, an investment company that focuses on the new companies of tomorrow. With its entrepreneurial and family culture, Florac supports companies with a solid growth profile and the potential to become key players in their field.

We chose to work on a graphic universe that would combine classicism and modernity through the strength of a minimal typographic sign embossed on colored papers. The pictures were processed in monochrome to create a cohesive and elegant atmosphere.