Two Charlottes for a Strategic and Digitally-Oriented Startup

Branding, Consultancy firms
Charlotte & Charlotte
Paris, France, 2012

In 2011, Charlotte Yaouanc and Charlotte Blat set up a consulting agency focused on digital communication and social networks. To create a dynamic and playful identity, we chose to highlight the mirroring created by their first names and inserted them into a stamp. The symmetry and geometry of the acronym made it an easily memorable and declinable sign.