Creating a brand for a Lindsey Boylan, candidate for US Congress running a grassroots primary campaign
In the spring of 2019, Lindsey Boylan launched her campaign for the Democratic nomination for United States Congress in New York’s 10th District, challenging Democrat Jerry Nadler, who has represented the district since 1992. This campaign is being run in parallel with the US presidential election of 2020, in which voters are overwhelmed by the various candidates. NY-10 could be represented by a woman for the first time.
Lindsey Boylan wanted to use orange, which has been her lucky color since her first college application. She did not want her campaign image built on a firm and determined graphic line, which would be far from feminine codes.
We have chosen to combine an electric blue with the orange chosen by Lindsey to create a highly vibrant contrast. These two colors are also a nod to the Mets and the Knicks, two highly popular New York City sports teams. The typeface Knockout was chosen for its poignant and radical graphic impact. A well-chosen name for a new kind of campaign.
“That’s why I’m running for Congress — for my daughter, for my mother, and for everyone in between.” Lindsey Boylan