One Branding for Two Museums

Branding, Communication, Arts & Culture
Communication : Anne Samson Communication
Musées Gallo-Romains
Saint-Romain-en-Gal / Lyon-Fourvière, France, 2012

In 2012, the Rhône department of France decided to pool the services and communication of its two Gallo-Roman museums: Saint-Romain-en-Gal and Lyon-Fourvière. We were commissioned to design a branding that allowed the museums to speak alone or in pairs.

Lyon-Fourvière is a building buried on the side of a hill, while the Saint-Romain-en-Gal building is all glass: yin and yang. We decided to illustrate this complementarity by writing the name of Lyon-Fourvière in a black cartridge and that of Saint-Romain-en-Gal in a white one, with the font inspired by the lapidary engraving. The Gallo-Roman Museum(s) typographic block works with a single box or both, depending on which entity is speaking.

This principle of complementarity was reinforced through color. We choose warm colors for Fourvière and cold ones for Saint-Romain-en-Gal. The titling works on the same principle as the logotype: white cartridge or black cartridge.