Colorful Branding to Enhance a Dynamic Young Law Firm

Digital, Justice
Paris, France, 2017
Web Developer : Ahmed Ghazi

Astoria is a new and rapidly growing independent law firm dedicated to public and private business.

We used italics to suggest forward movement and to highlight the firm’s desire for expansion. We chose the Chiswick character for its elegant letter design and exaggerated italics. Based on this, we then developed graphic guidelines supported by a grotesque font family and a very bold system. We enhanced the complementarity of the firm’s disciplines with the two-tone range.