A new positioning to build Adim Paris’ branding

Print, Architecture & Heritage
ADIM Paris Île-de-France
Paris, France, 2018
Communication : Métropolis

Adim Paris Île-de-France is a subsidiary of the Vinci group dedicated to real estate development. Adim Paris entrusted us with the redesign of its positioning to meet its marketing needs.

We worked on a wide range of photographic patterns. The choice of different types of paper enabled us to use large visuals on which the company’s key data were displayed in a transparent layer. This resulted in an identity that is clearer, more refined, and impactful. To launch the year 2018, the concept was also adapted to the brochures of each of the other ten French branches.