A brand for a unique contract management tool.

Branding, Digital, Consultancy firms, Technology
Illustrations :
Camille Guitton
Paris, 2021

In 2021, Oblige is launching a revolutionary contract management application, allowing its customers to track legal agreements deadlines.

We are created the branding and the website for this innovative solution. We decided to embody Oblige with a mascot that takes on the features of a smart archer. The arrowhead replaces the dot of the "i" in the logotype.

We chose the "Bely" to design the logotype. It's an elegant and generous "Didot" typeface with twisted counter-forms. The website displays the content in a didactic way using the mascot to illustrate each feature in a humoristic way.