In Search of a New Identity for a Finca in the Balearic Islands

Finca Formet

Minorca, Balearic Islands, 2018

Web Developer : Paule Jorrot

Fincas are the old seigniorial houses surrounded by fields in the Balearic Islands. Finca Formet, in Menorca, is now owned by a young couple who wanted to revive the property according to the island’s rural tradition.

During our first visit,  the wrought iron balconies on the first floor immediately caught our attention. The owner was reluctant to keep them, because of their highly specific Art Nouveau style. However, we decided to base our art direction on this striking architectural detail. The “gaudian” arabesques created a distinctive symbol that was easy to decline in various patterns. The two owners were so seduced by the design that they used it as part of the launch of their new event planning business.

The “gaudian” arabesques created a distinctive symbol that was easy to decline in various patterns.

Fincas are the old seigniorial houses surrounded by fields in the Balearic Islands. Finca Formet, in Menorca, is now owned by a young couple who wanted to revive the property according to the island’s rural tradition.

During our first visit,  the wrought iron balconies on the first floor immediately caught our attention. The owner was reluctant to keep them, because of their highly specific Art Nouveau style. However, we decided to base our art direction on this striking architectural detail. The “gaudian” arabesques created a distinctive symbol that was easy to decline in various patterns. The two owners were so seduced by the design that they used it as part of the launch of their new event planning business.

The “gaudian” arabesques created a distinctive symbol that was easy to decline in various patterns.