Branding for a 21st Century Minstrel

Les Bonnes Notes

Paris, France, 2012

Created in 2012 by Nicolas Lockhart, Les Bonnes Notes is a sound design agency specializing in tailor-made projects. Proud defender of French knowledge and expertise, Nicolas wanted a branding that combined vintage codes and created a surprise.

We chose to illustrate French expertise with frogs, as the English call the French “Froggies.” We chose musician frogs to emphasize the humorous note, evoking a minstrel. This humorous visual had to be very elegant, so we created it from a compilation of 19th century engravings. The website takes up this playful and chic universe by presenting the references in the form of typographical musical notes.

www.lesbonnesnotes.fr

We chose musician frogs to emphasize the humorous note, evoking a minstrel.

Created in 2012 by Nicolas Lockhart, Les Bonnes Notes is a sound design agency specializing in tailor-made projects. Proud defender of French knowledge and expertise, Nicolas wanted a branding that combined vintage codes and created a surprise.

We chose to illustrate French expertise with frogs, as the English call the French “Froggies.” We chose musician frogs to emphasize the humorous note, evoking a minstrel. This humorous visual had to be very elegant, so we created it from a compilation of 19th century engravings. The website takes up this playful and chic universe by presenting the references in the form of typographical musical notes.

www.lesbonnesnotes.fr

We chose musician frogs to emphasize the humorous note, evoking a minstrel.